Doornob® Technology from Pro-Fish

Laminar flow over these hourglass-shaped heads creates a low pressure area which accelerates seawater as it passes rearward. This aeronautical principle results in a straight-running lure, capable of higher trolling speeds.

Silhouettes™

High quality, precision crafted, weighted and balanced soft lure head with holographic reflective finish.

Maximum contrast with the highest visibility in all light situations.

Superb tracking and great smoke trails in all sea and wind conditions.

Clear, tough, soft lure heads with the clarity and beauty of polished resin.

Tough, tangle-free Fishskin® skirts, color coordinated with the lure body. All colors refract light in the blue/violet spectrum that gamefish see best.

Teflon center tube to protect leader.

......................

Hoo-Nobs™

High quality, weighted metal DoorNob™ head with a chrome finish. Weighted head will run deeper than other lures. Their swimming action and "flash" are irresistible to game fish.

Now this makes sense!!

Apex predators live in a world that is dark when looking down and light when looking up. This is why nearly all open water fish, predator and prey alike have dark colored backs and silver bellies. It simply helps them blend into the background, therefore making them more difficult to see.

These new silhouette lures sport a reverse camouflage pattern with the darker colors on the belly and the lighter colors on the back. This simple reversal of the natural color pattern makes the Silhouettes easier for game fish to see. It also triggers the strike instinct in predators who view them as weaker and more vulnerable targets that are perceived to be swimming upside down. Easy prey.